“I need you to go check the back of my car! See if there is any powdered sugar in there! If not, I need you to go to the grocery store as fast as you possibly can.”
It’s just before 9am. It’s like a fire drill in here. Electric mixers are whirring on both ends of the room. It’s 9 days until Christmas and there is a lot of baking to be done. There always is this time of the year.
“I’ve been here since 10 o’clock last night.” she says.
All the way through the night?
“Yes. There is just no other way to get it all done.”
The “she” in this instance is Lisa Bernstein. “Bernie” to any regular on Hilton Head Island. Owner and founder of The Purple Cow, one of the most popular bakeries on the island. It has been for just about the entire 7 plus years she’s been open.
And now she’s about to close. Yes, for good. In a brick and mortar at any rate.
December has been a wild one for Bernie. Much more wild than a regular holiday grind. Physically as well as emotionally. The day after Thanksgiving, Bernie says she received a letter from her landlord. Her “Common area fees” would be going up. Again.
After a very short week of back and forth with said landlord, it was decided she would submit a 30 day notice and close. It was just too much to absorb anymore.
“I spent 30 thousand dollars moving here from Port Royal (shopping center on the North end of the island). I’m still paying that off.” she said.
“I just didn’t want to do it anymore.”
Even with 6 employees at the end, the hundred hour weeks had their very own way of eroding her will to continue the grind with no end in sight. She won’t say so, because she is sad to give up her gathering spot for the regulars, but the off ramp was hard to ignore once the reality of closing her shop became reality.
“I didn’t give it a lot of thought at all.” she says “I knew almost immediately I was done. This location was supposed to be my forever spot.”
“Now, it’s not. So it’s not”
“I’ve gone through all of the stages of grief.” “I’ve been mad, sad, happy. All of it.”
She will not dance around the fact that she will miss interacting with her clients regularly. Bernie is an electric personality who never met a stranger. In an hour’s time at the shop you could hear Def Leppard, Ozzy Osbourne, Guns and Roses or Queen playing in the background. That isn’t exactly the kind of music you’d expect to hear on Hilton Head Island while enjoying a scone or crustless quiche with your coffee, but that’s Bernie.
She’s clearly a child of the 80s. Pure energy.
Her appreciation for her clientele is on the wall of her bakery. A 15 foot wide ‘Thanks’ sign made up entirely of the names of the islanders who helped her open her first brick and mortar in June of 2015. Anyone who had been to The Purple Cow had seen it. It became iconic on the island.
“Some of the names on that wall are no longer with us.” She says “I kept those.”
December has included a fire sale at the shop. Everything she didn’t use for baking was for sale. Including the purple couches. Everything had to go. There won’t be another brick and mortar Purple Cow anywhere on this island. Or any other island for that matter.
What will continue, however, is the baking. Bernie has immediately pivoted to the model that made her famous around here. There’s a commercial kitchen she has agreed to use at night to fulfill her orders, because those haven’t-and very likely won’t-stop.
“I kept the same name, the same website. The same phone number.The same menu.” she says. “Everything I do is exactly the same. I just won’t be here every day.”
Her cheesecakes are a staple. They are available any time. As are so many of the other things she makes that the island has come to love.
Someone asked her for a favorite. “I make them all! I cannot pick a favorite!”
She ain’t lyin’.
“My plan is to bake at night. Maybe go out to the beach and see the sunrise if I want to, then go home and take a nap”
Ultimately, and the part she is most looking forward to most is having every day off.
“Now I will be able to have dinner with a friend if I want. I will be able to go back to kayaking like I used to if I want.”
“For seven years, I’ve had no life. I’m excited to get back to it. And cut out a majority of my expenses.”
Not a bad plan for a very young 56 year old who all of a sudden has a whole lot more time on her hands.
“I’m going to watch the sunrise” I heard her mention to a 3rd customer in a 45 minute span.
“Oh you’re one of those..” she’s asked.
“Yes, I am. And I’m looking forward to it. Just remember that any time you want to set up a baking class, just let me know and I will do it.”
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