Summer on Hilton Head Island just got a little more festive. Lincoln & South Brewing is already home to some of the best craft beer on the island, and on Saturday, June 27th starting at 4pm, their already great atmosphere gets a serious upgrade with the inaugural Pure Aloha Fest — a laid-back Hawaiian Pig Roast celebration that’s equal parts delicious and downright fun.

Your $30 ticket covers a lot of ground. You’re getting a traditional Kalua Pig Roast, a pint of their special POG brew, live music from The Aloha Joes, a Best Hawaiian Dress Contest, and entry into the Musubi Eating Contest where one winner walks away with a $100 prize. Al’s Aloha Kitchen will have additional island-inspired food available throughout the evening if you want to keep the plate full.

Here’s what makes this an even easier yes — that same $30 ticket also gets you into the Saturday main event of the 2027 Hilton Head Seafood Festival. Two of the island’s best food events, one price. That’s genuinely hard to beat.

Tickets are limited and expected to move fast, so don’t wait on this one. [Grab yours here] in advance, or take your chances at the door. Come dressed for the occasion — Hawaiian shirt encouraged, competing spirit required.

Pure Aloha Fest is exactly the kind of Saturday that reminds you why summers on Hilton Head are something special.

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