Jesse is joined by Shawn Hill — aka The Reluctant Foodie SC — a Beaufort-based videographer, marketing pro, and accidental food content creator who’s been quietly building a loyal following across the Lowcountry. Shawn shares how his channel got its name (thanks, Eugene Levy), what it’s like to go viral with only a few thousand followers, and why he’ll never call himself a food critic. We swap burger opinions, debate smash burgers vs. grilled, and Jesse makes a strong case for the best Cuban sandwich north of the Broad River. If you’re not following The Reluctant Foodie SC yet, you will be by the end of this one.
Shawn Hill is The Reluctant Foodie
Published June 22, 2026
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